Xero the world’s largest small-business platform, has been named 5th official partner of the 2022 Rugby World Cup Sevens live in South Africa with the competition due to begin within less than 40 days.
The platform that has 3.3 million users, is designed to assist small enterprises by providing the accounting software required to handle their finances.
Other sponsors who are official to the contest include Chinese manufacturer of SUVs Haval and drinks brand Kingsley, South African brandy Klipdrift and the 5G network Rain.
“At Xero, we believe in the power of sport, but it also has a connection with the community. From the players to the families and fans who watch from the sidelines and, specifically, for us small businesses who support sports,” Colin Timmis, the country manager of Xero South Africa, said.
“What better way to have everyone get together than by attending an famous South African sports event.
“We are looking forward to being part of an amazing event in the coming year.”
Alan Gilpin, the World Rugby chief executive, said: “We’re delighted to be working with Xero to make these connections even stronger , as they help the variety of small companies across South Africa who are key in creating Rugby World Cup Sevens 2022 the most successful tournament it could possibly be.”
The event is scheduled to take place between September 9-11.
New Zealand are attempting to defend both women’s and men’s titles.
The event will take place on Cape Town Stadium. Cape Town Stadium in Cape Town.
South Africa will host Rugby World Cup Sevens 2022 following it was announced that World Rugby Council awarded the hosting rights to South Africa at its Interim Meeting in Tokyo on October 30, 2019.
In September 2022, the eighth edition of the showpiece event will be held at Cape Town in what will be the first time in history that Rugby World Cup Sevens has been held on the African continent.
The best 16 women’s and 24 men’s team of rugby sevens will head to the field on the Cape Town Stadium in Green Point in Green Point, where they will fight for the title of world champion for three days of action.
The stadium, which has a capacity of 55,000, is the same venue that has played host to the Cape Town Sevens since the year 2015 and, this year for the first time in this year, the venue will be home to both women’s and men’s teams over three days of play as part of the revamped World Rugby Sevens Series.
The 2022 event follows on from the Rugby World Cup Sevens 2018 in San Francisco which attracted a record-setting attendance for a sporting tournament across the USA of more than 100,000 spectators and the largest audience for broadcasting in the United States of over 9.2 million spectators.
The three-day tournament, held at AT&T Park it generated an US$90.5 million economic impact for San Francisco (Nielsen Sport) and saw both New Zealand’s men’s as well as women’s teams win the title.
The tournament’s award in South Africa comes after an initial record of 11 unions including Argentina, Cayman Islands, France, Germany, India, Jamaica, Malaysia, Qatar, Scotland, South Africa and Tunisia have confirmed an interest in the international Federation.